– Die WWE und NBC Universal haben in Zusammenarbeit eine neue Kampagne namens „For The Hero In All Of Us“ gestartet:<\/p>\n
WWE and NBCUniversal Launch \u2018For the Hero In All of Us\u2019 Brand Campaign<\/p>\n New Multi-Platform Opportunities for Advertisers to Integrate with WWE<\/p>\n NEW YORK and STAMFORD, CONN \u2013 March 23, 2015 \u2013 NBCUniversal and WWE today unveiled a comprehensive brand campaign, \u201cFor The Hero In All of Us,\u201d that will air across NBCUniversal\u2019s expansive network of two broadcast networks, 17 cable channels and more than 50 digital properties in addition to all of WWE\u2019s platforms. In conjunction, NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.<\/p>\n In addition, advertisers can work with NBCUniversal and WWE in new ways to tap into the scale and reach of WWE\u2019s multimedia platforms, which all deliver a TV-PG family-centric, multigenerational and multicultural audience. As part of the suite of NBCUniversal and WWE assets offered together for the first time, the companies have created bigger, more immersive opportunities than ever before for advertisers, including multiplatform, customized and turnkey initiatives around marquee tentpole events. Advertisers will also have unprecedented access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns.<\/p>\n \u201cWWE is one of the biggest, family-friendly, year-round programming opportunities on TV,\u201d said Dan Lovinger, Executive Vice President, Advertising Sales, NBCUniversal. \u201cWe wanted to bring all of WWE\u2019s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts. Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.\u201d<\/p>\n \u201cOur new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multigenerational and multicultural audience, and our commitment to giving back,\u201d said Michelle Wilson, WWE Chief Revenue & Marketing Officer. \u201cIn partnership with NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.\u201d<\/p>\n Four key, tentpole marketing opportunities have been created for advertisers to take advantage of by utilizing WWE\u2019s powerful engagement at scale:<\/p>\n \u2022 \u201cThe Road To WrestleMania\u201d \u2013 a 32-day build up to the Super Bowl of sports entertainment.<\/p>\n \u2022 \u201cThe Slammy Awards\u201d \u2013 an amped up version of WWE\u2019s annual awards show that moves to first quarter in the heart of the red carpet season.<\/p>\n \u2022 \u201cChampions of Fatherhood\u201d \u2013 a special series which turns the spotlight on America\u2019s unsung heroes.<\/p>\n \u2022 \u201cHeroes of Tomorrow\u201d \u2013 a way to highlight WWE\u2019s legion of young fans.<\/em><\/strong><\/p>\n