WWE - Bigger. Badder. Better. | WWE ändert ihren Namen und verzichtet ab sofort auf den Begriff "Wrestling" / Triple H wird neuer Personalchef / "The Language Of WWE" - Neue Sprachregelung

Wie f4wonline berichtet, haben die Offiziellen von World Wrestling Entertainment nun beschlossen, dass Wort "Wrestling" nicht mehr im Namen zu führen. Die Company hat eine interne Meldung veröffentlicht, in der die Angestellten darauf hingewiesen worden sind, das Wort "Wrestling" in keinster Art und Weise mehr zu benutzen.

Ab sofort wird die Company nur noch den Kürzel WWE Inc. verwenden, statt bislang World Wrestling Entertainment Inc.. Dies gilt ab sofort für alle Werbematerialien wie z.B. Poster, Magazine, Bücher, DVDs, Blu-rays und die Kommentatoren der WWE Shows.

Quelle: f4wonline

World Wrestling Entertainment WWE veröffentlichte am heutigen Donnerstag eine offizielle Pressemitteilung, in der man die Namensänderung offiziell bekanntgab. Fortan heisst es: "WWE - Bigger. Badder. Better."

Zudem wurde offiziell verkündet, dass Triple H ab sofort als Personalchef einer neuen Talent-Entwicklungs-Abteilung fungieren wird und seine erste Amtshandlung die Verpflichtung von Sin Cara (Mistico) gewesen ist.

Hier die offizielle Pressemitteilung im englischen Original:

The New WWE® Expands Beyond Wrestling

STAMFORD, Conn.--(BUSINESS WIRE)--To better reflect the company’s global entertainment offerings, World Wrestling Entertainment, Inc. (NYSE: WWE) announced today a new business model for future growth, including formally rebranding itself, WWE.

“The new business model of the company better reflects what WWE is all about, being a global entertainment company”

Two key components to WWE’s brand expansion will be the active pursuit to acquire entertainment content companies and the outsourcing of WWE’s core competencies – television and film production, live event production and licensing. As part of the new business model, the company will also focus on the development of new television products including scripted, non-scripted and animated programs, as well as the launch of a new WWE network in the next 12-18 months. The first new program of the brand expansion is Tough Enough®, WWE’s non-scripted program that debuted on the USA Network on Monday.

“The new business model of the company better reflects what WWE is all about, being a global entertainment company,” stated Vince McMahon, Chairman and CEO, WWE. “We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entertainment content opportunities beyond the ring.”

This new rebranding initiative will be highlighted through a national consumer and business-to-business advertising campaign entitled “Bigger. Badder. Better.™” The campaign kicked off at WrestleMania® XXVII on Sunday and will be featured on cable TV, print and online.

In addition to focusing on the expansion of the company, the company will bolster its core business with the launch a new talent development department headed by Paul “Triple H®” Levesque. The new department will put a greater emphasis on worldwide recruitment, training and character development to identify future WWE Superstars and Divas. The first recruit acquired under Levesque’s new department was the signing last month of future WWE Superstar, Sin Cara™, formerly known worldwide as Mistico.

Quelle: f4wonline

Rated-R Superstar Edge schrieb:

Dank Triple H haben wir jetzt nun Sin Cara in der WWE! Wenn er es ncht gewesen wäre der Sin cara verpflichtet hat dann hätten wir Cara in der WWE nie zugesicht bekommen.

Woher willst Du das denn wissen?

WWE hat heute eine Pressemitteilung namens "The Language of WWE" mit neuen Sprachregelungen an ihre Angestellten und Partnern herausgegeben:

"World Wrestling Entertainment (WWE) is a publicly traded entertainment company (NYSE: WWE) that creates and delivers a weekly action soap opera to its passionate fans.

WWE has been a recognized leader in entertainment for more than 25 years and has developed into one of the most popular and sophisticated forms of global entertainment today.

As a global entertainment brand, the language that we use when communicating on WWE is critical.

Please ensure that you are familiar and employing the below, effective immediately. "

Hier ein kleiner Auszug aus den neuen Sprachregelungen bei WWE im englischen Original:

* "Wrestling" or "catch" is banned. Some European countries still use the term "catch" to describe pro wrestling and "catchers" to describe wrestlers. "The Language of WWE" states that the following phrases are incorrect: "Wrestling is broadcast in 145 countries," or "Catch is broadcast in 145 countries." The correct terminology is: "WWE is broadcast in 145 countries."

* "Sports" is incorrect. "Entertainment or Action Soap Opera" is allowed. For example, "WWE is exciting entertainment" or "WWE is an exciting action soap opera" is allowed. In the last example, "action soap opera" is printed in bold, presumably to make sure there's no confusion.

* "Catchers" or "wrestlers" are not allowed. Incorrect examples are "Catchers are unique characters" or "Wrestlers are unique characters." The term "WWE Superstars" is allowed.

* "Athletes" or "Sportsmen" are now allowed either. WWE gives the following example to use: "WWE Superstars are entertainers with tremendous athletic prowess."

* The term "fight" is not allowed. Matches must be referred to as "match" or "bout."

* "Fighting" is also not allowed but the term "action" is.

"The Language of WWE" printout concludes with the following "Key Soundbytes":

* WWE is pure entertainment

* WWE is an action soap opera

* WWE Superstars are entertainers with tremendous athletic prowess

Quelle: F4Wonline.com's Figure 4 Weekly